Affiliate Marketing – The Sales Funnel
A sales funnel is a clever marketing process. It is a tactic used widely in internet marketing to sell multiple but varying products as well as gather highly qualified email leads. clickmagick reviews
If you can imagine a funnel which is wide at the top narrowing gradually to the bottom, then you can imagine a sales funnel in exactly the same way. In a normal funnel, the liquid or powder is gathered at the top and channeled to the opening at the bottom. As the liquid or powder is poured onto the funnel, some of it never makes it through to the end. It either falls to the side away from the funnel or sticks to the sides in the funnel. In the same way, the leads that are brought to the opening of the sales funnel do not all make it to the desired destination. It is only the very qualified leads that come through which are captured.
Collecting qualified leads is not the only function of a sales funnel. As the prospects are whirled through the funnel, they are offered various products on the way at various price points. Some of these prospects will not purchase anything so you can imagine them sticking at the top. Others will purchase just one so you can imagine them sticking a little further down the funnel. If the prospects purchase all the products offered to them, they will come through at the bottom.
In order to create a successful sales funnel you need to understand these aspects in the sales process. Squeeze pages, entry points, freebies, low end offers, $1 offers, upsells, downsells, cross sells, OTOs (one-time offers), repackaging, repurposing and recurring income products and services. We will consider each of these briefly below.
The squeeze page also known as the landing page or the opt-in page is the first webpage a prospect will come across in the sales process. The prospect has not yet entered the sales funnel at this stage but it is there on that page. The word squeeze is meant to convey the ‘squeezing out’ or extraction of the email address and perhaps spending of the prospect as he goes through the sales funnel.